Chapter 1245
Once you have applied for your service card, you will be able to enter Rose Square through the machine verification channel.
Again, the card and fingerprints need to be verified again to enter Rose Square to prevent borrowing another person's card to enter the viewpoint.
So it is not possible to enter the scenic area without a service card, and it is difficult to move an inch.
If you violate the rules and regulations of the Second World Scenic Area and are found by the supervisors, you will be directly swiped and points will be deducted, and if you deduct less than 60 points, you will be expelled from the Scenic Area.
If you wish to re-enter the scenic area, a warning sound will be made when the machine is checked at the second verification lane, and the security staff will not let such visitors through. If you do not pay the fine first, you will not be able to use your card and will not be able to buy tickets or accommodation.
To enter the attraction, you will also need a validation card and fingerprints. The physical ticket is only a souvenir and can be purchased without a physical ticket.
Simply log in to your account on the service platform and purchase a virtual ticket on the platform. When you enter the attraction, you will verify your service card and fingerprints, and an electronic machine will naturally verify that you have bought the ticket and that you are in person.
The tourism company's series of verification processes, although somewhat cumbersome, but also extremely efficient because of the many automatic processing windows, comparable to some tourist attractions, the queue takes half an hour.
Everywhere you see one wearing a second world tour guide card on their chest holding up a small colourful flag with the font of a certain travel agency floating above the tour guide flag. The guides waved their flags gleefully, calling their groups.
The Second World landmark at the scenic entrance was filled with photos and cheers.
The website of the Future Technology Group, in the Second World section, was instantly refreshed with the number of visitors in the scenic area.
At 12am, the number of visitors to the Second World reached 550,000! The maximum capacity of the hotel was reached.
The tourism company had to announce a restriction on entry "Dear visitors, as the hotel beds in the Second World Resort are full, there is a restriction on the highway for visitors.
Yes, by mid-afternoon, all the hotel beds in Second World were fully booked by visitors to the area.
For Second World Attractions, the open area has no problem accommodating millions or even tens of millions of people, but hotel beds are limited.
Some tourists are still on the highway, and with those already in the scenic area who have not yet booked their beds, the number of tourists has actually reached a million.
The only option given by the tour company is that visitors who have not booked a bed can only sleep overnight in the scenic area, or in the food court and welcome hall, and they are not allowed to stay overnight in the attraction after 10pm.
Traffic restrictions on the highway start at 12 noon, so by 5pm, visitors are basically at the Second World Scenic Area.
Of course, tourists coming from other routes could not be stopped by the tour company, and it would certainly cause anger among tourists if they were not allowed to enter the scenic spot when they arrived.
The late arrivals were indeed a bit puzzled by the fact that they could not book a bed, but seeing that the public facilities in the area were so well equipped that sleeping overnight was not a problem, they did not dwell on the issue of beds.
At 8pm, the tour company announced that the number of people who had actually applied for a service card on the first day of entry was 1013,462, which was also the actual number of visitors who had entered the scenic area, but of course, there were still a few people who were still wandering around outside the gates of the scenic area and had not applied for a service card.
The gates of the scenic area can be left at will, but to enter you need to re-verify. Millions of visitors, the total amount of actual top-ups on the platform also left the tourism company's executives feeling shocked.
On the official opening day, which ended at ten o'clock at night, on the first day alone, a total of 10,374,460 people applied for service cards at Second World, and the cumulative amount of recharge to the service cards reached 11,867,132,240 yuan, i.e. an average of about eleven hundred dollars per person.
This was mainly those tycoon visitors who booked two thousand villas and some upscale hotel suites, which accounted for more than half a billion dollars in top-ups alone.
For the majority of people, the average person only topped up a few hundred dollars, or as little as a hundred dollars, which was temporarily enough to get by.
The actual spending on the first day accounted for about half of the total amount of top-ups, which means that the turnover of the Second World Scenic Area reached more than 500 million on the first day.
The next day, the mainstream media covered Second World Scenic Area all over the place, and the headlines in the travel section were all about Second World.
Forums on portals and social networking sites were full of comments from tourists, mostly praising Second World, but of course not without complaints about the lack of beds and complaints about Second World's rules and regulations.
The next day, although there was very little revenue from the hotel room department, the tourism company's turnover reached new heights thanks to the explosion of business from the food court and attraction tickets, reaching 400 million yuan that day.
Gourmet City, the average per capita daily consumption reached more than one hundred yuan.
After all, can come to tourism, also poor that hundred or so dollars, of course, to eat cool, but like ordinary people consumption is also in the daily forty or fifty yuan, but rich people are different, as much as the highest star food, food city, is also the existence of high-grade area, selling price of thousands of over ten thousand a dish can be quite a lot.
However, the prices are clearly marked in the food city and are no longer fooling tourists. Tickets and cable car revenue is 100 million, of which the attraction cable cars account for a large part.
The entrance fee for the Stone Forest attraction is RMB 50, the Maple Forest, Bamboo Sea, Lavender Paradise and Cherry Blossom World are all RMB 30, and the ski resort entrance fee is RMB 250. The eight-attraction pass, on the other hand, is RMB 400.
At least half of you chose the pass, but of course, this does not include the lift tickets. There are a lot of cable cars in the area, and even though they are priced much less than other scenic lifts in China, you can't get around all of them without 5,000 yuan.
Take the Great Snowy Mountain, which stretches for nearly 20 kilometres and is seven or eight kilometres in a straight line from the base of the mountain to the summit, with countless cable cars of all kinds.
For example, the Jade Screen Cableway on Mount Huangshan has a distance of only 2,176 metres, but costs 90 yuan for a single journey.
Huashan ropeway, the distance is only 1550 meters, but the one-way charge is 140 yuan.
In other words, the minimum cable car charge for a domestic tourist attraction is about 40 yuan per kilometre of travel distance.
In the big snow mountain, long distance cable car, like from the foot of the mountain to the peak, although the vertical drop is only about 4,000 meters, but the inclination of about 30 degrees of the peak, the slope of the straight-line distance of 8 kilometres, cable car walking distance of at least 8 kilometres, this section of the one-way cable car charges need 280 yuan.
If you do not rely on the cable car walking, the straight line distance of 8 kilometres, but the actual trip, twists and turns of the mountain road, at least 20 to 30 kilometres, no day really can not go to the top of the peak, after all, human physical strength is limited.
Chapter 1246
Generally older tourists only climb up to the peak at about 3000m above sea level, any higher altitude will require anti-altitude sickness medication, the cable car also has sections, generally a section is around two kilometres, each kilometre charges about 35 yuan.
So visitors to the Great Snowy Mountains will generally need to spend a couple of hundred dollars on the cable car.
There is also a 50km long observation cable car, which costs up to RMB 1,500 for the whole journey, starting at the foot of Mount Daxue, passing through several peaks of Mount Daxue, the Erxinhuan Villa area, the Maple Forest, the Bamboo Forest and other attractions, and ending at the station back at the foot of Mount Daxue.
The speed is around 8km/h and apart from breaks for meals, you can see several sights in a day by being on the cable car the whole time.
In addition to the income from the food town, hotels and entrance fees to the attractions, the commercial area also generates a lot of income.
The commercial area adjacent to the food town is actually similar to the commercial centres of first-tier cities, with the same variety of international brands and other luxury goods on sale, as well as many entertainment venues, such as cinemas, movie theatres, internet cafes, pool rooms, video games, ktv bars, and so on.
The cinemas, for example, do not do much business during the day, as you are not here to see a movie.
But at night, when most visitors are away from the attractions, watching a movie is a way for visitors to relax.
The overflow of beds in the Second World can't help the tourists' desire, even though the Future Technology website has issued a traffic restriction notice.
The highway was restricted every day, limiting entry to over 100,000 people per day. Excluding returning tourists, the number of visitors to the attraction reached a maximum of 1.5 million on the sixth day, which meant nearly a million visitors sleeping rough overnight.
But fortunately, after the sixth day, the number of returning tourists was around 300,000 per day, and the number of visitors to the scenic area was changed to 200,000 per day, so it was estimated that after a week, the number of visitors to the scenic area was hidden at around one million.
From the third day onwards, the tourism company informed the travel agencies of the limited entry order, i.e. there was a cap on how many tourists each guide could take on a tour each month, and a record needed to be filed with the tourism company before taking a tour for three days, which effectively amounted to a visitor restriction on the scenic spots.
If there is no restriction on admission to a tourist attraction, millions of people could be crammed into the attraction, exceeding the capacity of the tour company.
The best way to control the number of people in the scenic area is also to impose restrictions on tour guides leading tours.
The Second World Hotel expansion, which is imminent, was originally planned for the second phase of expansion capable of accommodating one and a half million people, and the expansion plan was changed to increase it to a hotel capable of accommodating four and a half million people.
This ambitious and crazy hotel plan alone would require the construction of at least a thousand high-rise hotels! Each hotel would be at least sixty thousand square metres in size.
The scale of investment in hotels alone would be 400 billion rmb! The Second World's explosion has likewise given rise to many problems that are not promising.
On the first day of business alone, there were 1,989 visitors who violated the Second World's rules and regulations, and 18 visitors were expelled from the scenic spot.
The number of visitors violating Second World's rules and regulations gradually decreased from the second day onwards after the tourism company issued a circular order, but there were still visitors being expelled from the area every day.
On the first floor of the Scenic Area Welcome Building, Room 2018 in Area D, one of the conference rooms of the tourism company.
At this moment, Li Linfei and several senior executives of the tourism company gathered together to summarise the situation of the scenic spot for a few days.
"General Wang, has the analysis of the scenic area's profitability come out yet? How about the return on investment?"
Li Linfei looked at several senior executives' faces swirling with joy, the tourism company's fire, at the beginning, he was immersed in the joy of success, but thinking of the scenic spot exposed quite a lot of problems, still some gap from his expectations, he could not help but frown, quite sad.
Wang Ye, as the person in charge of the tourism company's capital operation centre, heard his boss ask, got up and respectfully replied: "Boss, the analysis was already done three days ago. The estimated annual return on investment for the hotel is around 15 per cent, and that's due to the 100 per cent occupancy rate, which was originally estimated at 80 per cent."
"The average annual return on investment is around 10 per cent. The gross profit on food and beverage is relatively high, basically remaining at around 80%, and the actual profit margin can reach 40%."
"If we keep the scenic spot receiving one million visitors per day, the daily operating revenue is estimated at 700 million, with an annual operating revenue of 250 billion, excluding various taxes and costs, the annual profit is about 50 billion! We can recover the investment cost within five years!"
"Mr Wang, we have that much even in the off-season?" One of the senior executives asked with some shock.
Wang Ye smiled and replied with a smile, "Mr. Liu, actually, as things stand now, we are already considered off-season. After all, it's nearing the end of the year these days, and generally speaking, there are very few visitors to the scenic spots."
"However, for foreign tourists at the moment, our New Year's Eve has little effect with them, so there are currently many foreigners in the scenic spots."
The annual profit of 50 billion yuan surprised several senior executives in the conference room.
Although it was not comparable to the trillions of horrible profits of the headquarters company a year, the tourism company was only in the first phase of construction, and if they waited until the later phases were finished, it was estimated that several times more annual profits would not be a problem.
However, although the total profit is large, the investment is also large, the first phase investment is nearly 220 billion, the annual profit is 50 billion, the actual annual return on investment is 24%, which is similar to the high yield loan.
In fact, when the amount of investment is large, it is difficult to increase the profit rate.
If you invest a million dollars, it is easier to earn one or two million dollars a year.
If you invest a billion dollars, it will be very difficult to make 200 million dollars a year.
There are not many enterprises in China, not to mention making money, but there are not a few that are losing money, so there is no talk of profit.
But for an investment of hundreds of billions, the annual return on investment is 24%! The operating profit margin is 20%! It is really shocking.
If it was announced, it would probably shock the bosses of other industries.
In fact, for Li Linfei, the annual profit can reach 5% is already good, at least do not let the money depreciate, bank wealth management, the amount is large, after all, the risk is still very large.
"Well, everyone has worked hard this time." The corners of Li Linfei's mouth twitched slightly, floating a smile, but thinking of the problems of the scenic spot, a little less optimistic.
"The scenic spot still has a lot of exposed problems, the lack of beds is a big problem and the construction of the hotel will take a year at the earliest. The only solution at the moment is to set up travel tents in the open spaces of the hotel to ease the bed crunch a little."
"But washing up for tourists is also a big problem, so let's get some rooms on the ground floor of each hotel to be vacated and used as temporary washing rooms for tourists."
"Also, some temporary public bathrooms need to be set up, some tourists don't bathe for days and it's a major problem now.