Chapter 1223
After glancing at him, Li Linfei withdrew his gaze and asked succinctly, "What is it?"
Zhang Qing shook his spirits and immediately took out a USB stick and handed it to Li Linfei.
"On the 20th of March, the group's official website will announce the establishment of Life Light, I am responsible for all marketing issues related to the business, this is a short promotional commercial that has already been produced."
There was still about a week to go before the official announcement, so if it was unsatisfactory there was still time to make changes.
Li Linfei took the USB stick and connected it to the phc device port, and immediately called up the holographic display floating screen, opened the video file and started playing it.
The time of the promotional video was 02:47 and eight different scenes appeared, opening with cinematic quality images.
The plot goes like this, in a vast expanse of land, an electric car is parked on the side of a road and the owner turns on the emergency backup power box and suddenly crashes with a bright flash and holds his head.
The backup battery doesn't come with ...... a car speeds by at this point and the camera switches over to it, it's also an electric car but the energy system isn't a battery and there's a digital close-up of a special wave frequency inside.
The camera stretches to the interior of the car, the man driving has his hands off the wheel, apparently on autopilot, and he has turned on the in-car phc to bring up a floating screen to contact his family, not paying attention to the road the whole time, the car is on autopilot.
The camera leaves the car and stretches upwards, but the view continues to follow the car as a tall man-made tower base station enters the shot, and as the camera slowly rises, a special wave frequency figure is presented in the display panel on the tall tower, exactly as it is on the car.
The camera continues to rise across the sky, gaining a wider view over the vast expanse of land, with more than one or two of these towering base stations in the distance.
Then comes a second scene to a mountain peak with Mount Everest in the background; the third scene is of the deep sea ......
At the end of each scene, a line of bilingual text appears at the end of this promotional video.
Life is bravery when it breaks through the clouds and sky Life is tenacity when it climbs over the top.
Life is the breadth of the sea. Life is the imagination of the sky.
Life is the warmth of a hand in the air. Life is a home in harmony.
Life is a vast and endless new world life is the way I promise to love you to be with you to trigger the light of life life light vitallight.
Li Linfei watched this advertising video, several scenes of the moral of two: one is "solve the problems of the present", one is "create a better future".
"This is what advertising should be about: not talking about beauty but making people feel beautiful, not talking about high-end but making people feel high-end, not talking about sophistication but making people feel sophisticated, not talking about fashion but making people feel fashionable. Li Linfei commented as such, obviously satisfied with this promotional advertisement.
Once he heard such a comment Zhang Qing also couldn't help but feel relieved and confident, and couldn't help but smile, "I think the greater the advertisement the better it communicates. Whether a brand's message can be delivered smoothly is a testament to the brand's ability to sort out its own resources in a comprehensive manner, as well as the production and communication capabilities of its partner media."
He knew that this was also a test of himself.
Li Linfei nodded, staring at the short film that was repeated, and said, "Taking the advertising claims as a starting point, the opposing factors are combined and distinctly expressed, ultimately presenting a sense of formal beauty from the text's complementary statements."
"With contrast and prominence, it is easy to remember and will also evoke aesthetic pleasure and leave a deep impression on the audience, from this point of view, the expression and delivery of its characteristics in the promotional ad for Life Rays is accomplished quite well, so let's do that and put it out then."
"Okay, Chairman, I'll go first then, you're busy."
......
On this day, March 20, the Future Technology Group Corporation updated its home page on its official website without a word, and an updated message attracted widespread attention from the media and the outside world.
The news was none other than Future Technology Group's official announcement of the establishment of a brand new subsidiary - Life Ray. In three days' time, on the 23rd, the brand launch of "Life Light" will take place.
The news was only published on the official website of the Future Technology Group, but it was quickly picked up by all the major media outlets, which is a testament to the influence of the Future Technology Group.
On the 22nd, a short promotional video was posted on the official website, pushing the "Life Ray" news directly to the front page of all major media and making it to the top of the real time search list on the same day.
The biggest message, or the most important message to the public, was ......
Wireless power transmission! That day, not only did the "life ray" become the focus of attention, but also Nikola Tesla, the inventor from more than 100 years ago, suddenly became a sensation.
The keyword "Tesla's wireless power transmission" was used in a real-time search. It has shocked the global technology community and even caused a huge stir in the scientific world.
The future technology group released such a superb news shortly after the end of the New Year, and the online crowd is all in a frenzy.
"Life ray ...... what a strange name!"
"I thought Future Technology was going to enter the life science field, but I didn't expect it to be the ICT field, this name is too floating."
"Life ray's advertising campaign is really superb, Future Technology can be said to have completely shed its inherent image of 'Made in China' in terms of brand image, and has taken up the banner of 'Created in China' No one would argue with that, right? "
"Speaking of which, in addition to focusing on quality and technology, Future Technology has also put in a lot of effort in marketing and advertising, the most representative of which is the PHC 2.0 launch and overseas advertising, the most powerful manifestation of which is the unstinting budget on publicity."
"Normal operation, Future Technology is a global multinational technology giant, founded on the global market, in order to make foreigners accept this Chinese brand, they have always taken the high-end route, the products made seem to be only high-end route."
"Yes, even if their business was jointly blocked worldwide last year, their products can't do service, it doesn't matter, it doesn't say they can't do advertising, then they do."
"Large advertisements for Future Technology can be seen everywhere in major overseas airports, which shows the influence of Future Technology."
Chapter 1204
"I remember Future Technology Group's senior vice president of retail, Cheng Ze once said: Future Technology Group's brand goal is to become the leading global iconic top technology brands, which is not just the brand index on the ranking so simple, said the Future Technology brand value how much to come?"
"According to the complete list of this year's Forbes Top 100 Most Valuable Brands in the World, in the latest list ...... Crap! I can't believe it's ranked number one? Holy shit! With a brand value and revenue of $1,025.8 billion to take the top spot, beating Google to the punch!"
"The top 10 companies on this Forbes Global Brand List are: Future Technologies, Google, Microsoft, Apple, Facebook, Amazon, Coca-Cola, Disney, AT&T, and McDonalds."
"Being a Chinese, here's a decisive first swell."
"Nine old American companies, future technology scared, brand limited edition [manual comic]"
"The old American companies are still cattle, just rely on the future technology a ...... domestic other companies have to keep up with the pace to do."
"It's exciting to see this latest list, topped actually a Chinese technology company, but I have to say the US empire's bottom line is genuinely strong."
"Hai Future Technology: it's okay, I can beat nine."
"Indeed the bull pen, the future of technology with less than four years to achieve 96% of the global brand recognition, and last year in the case of global blocking, the loss of no less than 100 billion U.S. dollars in revenue, but actually still managed to take 1,025.8 billion in revenue, next year's data simply can not imagine."
......
And in the midst of all the buzz, many eyes in the industry momentarily converged on the company once again as March 23rd approached.
......
a non-profit university-affiliated research centre in Maryland, USA, namely: the Johns Hopkins University Applied Physics Laboratory (APL).
It is worth noting that the APL Laboratory is a technical research and development unit of Hopkins University, not an academic unit, with a staff of 5,000, this laboratory is the cradle of the training of modern physics talents in the United States and is very famous all over the world.
"Professor, you would never guess that the Chinese across the Pacific are already about to launch a hardware electric product based on terahertz technology!" A young graduate student rushed into the room of Dr Grayson Snow, the principal of terahertz technology research.
He was about to get angry at the young graduate student who entered without knocking and interrupted his thoughts when he reacted quickly and stared at the young graduate student half-heartedly, "Wait a minute Irving, what did you just say? Say that again?"
The young graduate student called Irving grew more and more energised and said, "Professor, the Future Technology Group is going to hold a launch event for the establishment of a new subsidiary the day after tomorrow, and it is likely that they will launch a wireless power transmission product, and the world's media are already going crazy with the news, do you know what the media is saying?"
"They're all saying that Li Linfei is a contemporary Nikola Tesla, and I noticed the details of their advertisements and discovered that wireless power transmission is most likely to involve terahertz technology! Terahertz! Professor! We study terahertz!"
"A contemporary Nikola Tesla? Terahertz? Wireless power transmission? Wait a minute, Irving, tell me more about that." Grayson Snow was surprised that Irving was speaking so fast and with a bit of information.
Of course he knew about Tesla, the great inventor of over a hundred years ago, and he knew about Li Linfei and the Future Technology Group, contemporary technology giants and world-class technology giants.
Terahertz technology that is, not to mention the fact that most of his life has been spent on it.
When Irving carefully detailed what he knew one by one, Grayson Snow suddenly felt shocked and said, "This is impossible, it is impossible to break through so many key technical difficulties in this how short a time, wireless transmission technology aside, terahertz ...... production source, detection and application are solved?"
The APL lab is a technology research and development unit, where there is no academia, more applied research.
This news is too much of a blow, so far APL's terahertz technology research and development has been hurting for filters and has not even come up with a detector capable of directly detecting terahertz rays at room temperature.
Terahertz waves, mind you, are a very, very hot electromagnetic wave.
"The day after tomorrow, in 36 hours to be precise, the truth will be revealed." Irving said with a show of hands.
Grayson Snow snapped out of his shock and immediately got up and walked out of the house.
"Come with me Irvine."
"Hey, Professor? What are you doing?"
"Going to China!"
......
An announcement was made on the website of the Future Technology Group, and in particular the announcement of the advertising campaign that followed was a sensation in the global technology and science community, with all the major media outlets competing for coverage.
The content seen in the commercial is alluding to the concept of "wireless power transmission" to the world, and the announcement on the website already confirms that Future Technology Group is setting up a brand new subsidiary, which means that there are big moves to be made, and the technology community is keeping a close eye on this.
The name of the new subsidiary, "Life Ray", combined with the content hinted at in the advertising video, points to another hot topic - terahertz waves.
Life ray is another name for terahertz, and there are very few applications for terahertz technology at the moment; there are some, but the technology is still very immature.
Since its introduction in 2004, terahertz technology has been hailed as one of the "top ten technologies that will change the world of tomorrow" and is a frontier technology that all countries are striving for.
The announcement made by Future Technology Group on its website caught the world off guard, as it had just been announced and was followed by a launch event three days later.
I have never seen such a capricious company, if it were any other technology company, it would be selling out and doing all the foreplay for such a big moment.
At the launch, the scientific community, which was informed of the sensation caused by the launch, senior terahertz technology researchers from various countries temporarily put aside their work at hand and either flew directly to Xiangzhong to go to the scene or kept a close eye on the live broadcast of the launch.
Unlike the scientific community, which focused mainly on terahertz technology, the news media focused more on the "wireless power transmission" technology, and the major media were unanimous in raising the Tesla god at this time.